My blog writing service and packages explained

Are you a business owner who’s looking to get some help with your blog writing? Are you someone who believes in content marketing as a long-term strategy to help you establish yourself as a trusted authority in your field? You’ve probably done your research and asked for recommendations. And now you’re interested in getting started and outsourcing your writing – to the right person. But, understandably, you also have a few questions.

Do any of these sound familiar?

I answer these questions for my prospective clients on a weekly basis, so just click on the questions that you feel are most relevant to you to find out everything you need to know to outsource your blog writing to me.

How much will outsourcing my blog writing cost me?

At the time of writing (March 2020), two blog posts a month will cost you £275 per month. If you want to be sure these are still my latest prices, head over to my Pricing page.

You’ll notice that unlike other copywriters or content writers I don’t charge per word count or per blog post. The monthly fee gives you two blog posts a month – if you’re planning on publishing four blog posts a month, then just double the monthly price.

Why I don’t charge for individual blog posts?

Because (and let’s be honest) one single blog post isn’t going to give you any results. And if you want to find out more about why that is and how content marketing requires consistent effort and investment over a period of time, I explain this in my blog post: What’s the value of a blog post?

Truth is, I’m the right writer for you if you’re in this for the long run, and only if you see content marketing as a medium to long-term strategy. And if you’re interested in finding out more about the type of businesses I work with, I’ve written more about this in my post: 5 reasons I’m NOT the right content writer for your business.

I love working with businesses who are serious about their content marketing efforts, which is why I ask for a minimum commitment of three months.

Why do I ask for a minimum commitment of three months?

If you want content marketing to work for you, you have to be consistent and produce high-quality content (and the right type of content) regularly. My ideal clients are personal brands and businesses that are committed to giving content marketing a go.

You just can’t expect to sell thousands of pounds worth of products or services from one or two blog posts over the course of a year. But when you create the right type of content regularly and consistently, promote it and re-purpose it, you’ll be able to reach a bigger audience, serve your prospective and existing clients better, and increase your sales. So if you’re prepared to give this strategy a go, I’m happy to help.

But there’s also another reason why I ask you to commit to a minimum of three months. And that’s because the first few blog posts take me longer to write. Why?

Because I spend a huge amount of time, in the beginning, to find out about your business. I need to familiarise myself with your:

Brand.
Vision and mission.
Values.
Products or services.
Processes.
Ideal clients.

I do that by speaking to and learning from you. I’ll read any documentation you might have and share with me, and I’ll consume your existing content. This means reading your website copy, your blog posts, watching any videos you might have, etc. Familiarising myself with your existing library of content also means that as I write new blog posts for you, I get to include internal links to anything you’ve already created. And that’s great for customer experience and SEO.

If I charged per blog post and didn’t ask for a monthly commitment, I’d have to charge considerably more for your first ever blog post. And if that’s the only one you ever ask me to write, that doesn’t work in your favour. Or mine. So the way I avoid this is to charge a monthly fee for a blog writing service that includes a set amount of blog posts per month (either two or four) for a minimum period of three months.

Can I have a trial first?

As committed as you may be to your content marketing strategy, I get that you may not know me (yet). Or you simply can’t be sure that we’ll work well together. And that’s fair enough. But I no longer offer one-off paid-for trials.

And that’s because, while the first blog post I write for you may be spot on, it’ll also be the ‘worst‘ one. And by that, I mean that you may feel that the writing tone isn’t 100% yours yet. I may have used phrases you don’t typically use. Or you may want me to tweak a few things to make the blog post more ‘in your style’.

People have different requirements and preferences, so even if you’ve given me the most comprehensive brief in the world, there are going to be things I’ll only learn about you and your brand through writing.

So it might take me two or three blog posts to get to know what you like or don’t like. But over time, I ‘absorb’ your voice. Give me about three months, and I’ll have your style and tone all worked out. Feedback, edits, and tweaks will be down to a minimum, and you’ll just need to proofread and approve my work before publishing.

But if we don’t give each other this chance, we’ll never get to this stage. Of course, if things between us don’t work out professionally, at least we can say we followed a trialed and tested process. And at the end of the three months, you’ll have at least six blog posts that you can promote and re-purpose – and that’s not bad at all!

How can someone else write for my business?

Outsourcing your blogging to someone else can be worrying. Obviously they don’t know what you know, so how can they sound like you? If you’re creating blog content to connect with your readers and establish yourself as a trusted authority in your industry, how can someone else do this for you?

And it’s true – I don’t have your professional knowledge. I know about content marketing and writing blog posts. But chances are I don’t know about your subject matter – not to the extent you do anyway.

But there’s a way to work around this. Once you’ve chosen the blog post topic, I ask you to provide me with a brief outline of the post.

Let’s look at an example. Let’s say you’re an Essential Oil specialist and want me to write a post called:

“5 essential oils to support your immune system”.

Before I get writing, I ask you to share which five oils you are recommending and why. All I need are a couple of lines of notes (I call this ‘brain dump’) straight from your head for each of the five points you want to make. I also ask you to share any links to relevant studies, research, or resources that you want me to mention. Following this process allows me to find more specific information about the topic but also to include links that your readers can access to find out more. And that’s a win-win, right?

You can provide information to me in the way that works best for you

Because I know that everyone works differently, you can give me your ‘brain dump’ in one of these ways:

You can email me your outline.
You can create a draft blog post on your WordPress website that I’ll work directly from. Please note that to do that I’ll need you to create an Editor login for me.
Or you can share your draft document via Google Docs or Dropbox.
And if writing isn’t for you, you can record a quick video or audio file. This could be on Zoom or using an app on your phone. Or you can ‘speak your notes’ into a tool like Otter.
Or, if you prefer, we can schedule a monthly phone or video call at the beginning of each month. You talk me through the topics of your chosen blog posts, I take notes and go from there.

And if you feel you need a bit more help with deciding on the best topics to blog about, a tailored 90-minute one-to-one session with me might be just what you need. For a one-off fee of £195, I can help you come up with topics that work for your audience, for SEO, and for your business.

Are you ready to outsource your blog writing to me?

If you’re ready to give content marketing a go (or a much-deserved boost) and want some help with your blog writing, let’s have a call. We can discuss your individual needs and requirements. Just get in touch by filling in the contact form on my website or send me an email at hello@sarabussandri.com.