Have you ever been in that situation where you meet someone at a networking event and give them the short answer to try to explain what you do? I know I have! Often when people ask me what I do as a Content Writer, I say I help personal brand entrepreneurs and small businesses with their blogging. But what I do for my clients goes way beyond just writing blog posts. So if you’re considering outsourcing your content creation, here’s what you get from hiring me as your Content Writer.

You get the content

I’m stating the obvious, right? Or am I? You pay someone to do your writing, and you get that piece of writing. But let me ask you this. Are you currently spending time creating regular, high-quality, and targeted content for your business blog? If you are, then great – we can talk about how I can save you that time.

But if you’re not, then hiring me can mean the difference between having no blog posts at all and being able to build an amazing library of content that will help you grow your business. If you’re not convinced about the benefits of blogging, I’ll leave that conversation for another time. But for now, let’s say you do need to publish valuable content on your blog.

And the bottom line is this. You either do your own writing (i.e. invest time) or you outsource it to a Content Writer (i.e. invest money). Either of those investments will help you build a library of content. But nothing else will.

You get to save time

If you are already blogging for your business, hiring me to do it can save you time. Tons of time. Time that you can spend doing what you actually got into business to do. Doing the things that you love and enjoy or that only you can do – the things that will drive your business forward and earn you more money.

A long-form (1,500+ words), optimised blog post can take me close to 3 hours to write beginning to end (and sometimes longer if I need to research the topic). So if you hire me to write two posts a month, you can save yourself at least 6 hours. Double that with 4 blog posts, and you’ve saved yourself 12 hours in a month. If you were to invest those 6-12 hours doing something that increases the revenue streams in your business, for example, wouldn’t it be a better use of your time?

You get to take the weight off your shoulders

Blogging is one of those things that every business owner with a website has been told they ‘have to do’. The problem is that entrepreneurs often don’t quite know why. And if you put something so huge and with so many moving parts on your already-overflowing to-do list when you’re not even 100% sure why you’re doing it, it can feel like a huge burden.

Let’s face it, there’s a lot that goes into content creation. You have to plan your topics quite strategically and create content that:

• Informs your prospective customers and clients and raises awareness of your products and services.
• Answers your audience’s burning questions.
• Helps you being found by search engines. (Because if you write all that content, and no one finds it, what’s the point?).
• Converts readers and website visitors into paying clients.

A lot of planning goes into this before you even putting your fingers to the keyboard and type a single word. And then you have to spend hours actually writing the content. By the end of the week, you’ve been so busy that content creation has fallen by the wayside.

I get it. And it’s a story I hear a lot.

Which is why I can come in and take that weight off your shoulders. I will make your content appear where it needs to be (as if by magic) by the deadline that you’ve set. I quite literally take the whole task off you so you don’t need to worry about a thing. You’ll have the peace of mind that it’ll get done, and trust me, it’s quite liberating. Think about having that mental space back! 

Check out what my client Lisa York had to say about working with me.

You get my experience

Sometimes people ask me how I know what to include in a blog post. How do I know how to structure it or lay the information out?

I know because I’ve been writing blog posts since 2014. Because I’ve written and published more than 300 blog posts and articles on a variety of topics and for different platforms and businesses. So I’ve written enough blog posts to know what works and what doesn’t. I passed the stage of trial and error and making mistakes. And you can be sure then when you hire me, I’ll know how to deliver content that’s well-written and well-structured.

You get my creativity

One thing I’m never short of is ideas. (And if you ask my husband, he’ll also say I’m never short of opinions!). That aside, once I understand what you do and how you help people, I will come up with lots of ideas for content that your ideal clients would love to consume. If you’re ever unsure about what content to write or whether you can turn your ideas into something that your audience will find interesting and engaging, just leave it with me.

If you’d like to get more of a feel for what I’m talking about here, do get in touch to ask me for examples – some of my clients have indeed commented on the fact that I can turn ‘dry topics’ into something worth reading, so do shout if you’d like to get an idea of how that might work for you. Or simply check out some of my previous work here.

You get to use my knowledge for your business

I love learning, and I believe in investing in myself to improve and grow my business. I am part of a few paid memberships, I buy courses, and I invest in mentoring and coaching. But I also listen to podcasts and read a lot. And when it comes to online and content marketing, my ears on firmly on the ground. Sure, I’m doing this for myself and to grow my own business.

But my knowledge and professional development benefit you and your business too. So when you hire me, you don’t just get access to my experience of having written thousands and thousands of words, you also get to benefit from what I learn outside and around my job. I will keep up with the latest trends or debates in the online and content marketing spaces, so you don’t necessarily have to. Pretty cool, right?

You get to meet your deadlines

Do you ever feel like you can be the most organised person around certain areas of your life or work, but when it comes to your business, you struggle to meet your own deadlines? If you can relate, let me tell you that you’re not the first one this happens to. And there’s no shame in that! But when you’re working with me, sometimes, in order to meet your deadlines, I might need information or deliverables from you. And you can be sure I’ll be on your case (with a smile on my face, of course).

Here’s what I mean in the words of one of my clients:

“Sara is highly organised, hits her deadlines 100% of the time and is proactive in asking for information if I’m running behind schedule.” – Jessica Fearnley.

You get an extra member on your team

When I’m working with you on your business, I’m on your team. I have a huge passion and a great deal of commitment for what I do, so when I’m working with you, I’ll always think of ways to deliver more value or help you make your content work harder for you. I might be listening to a podcast episode or be out on a walk and have a great idea for something you could try and implement in your business, for example.

Because at the end of the day, I want you to get results! Yes, I love writing content, and I’m grateful I get to do something I enjoy so much. But equally, I want you to turn around and tell me that the posts I’ve created for you have helped double your website traffic. Or brought you additional clients! So once I start working with you, for me, it’s a long-term relationship. I’m on your team and on your side. And your business will be on my mind as much as my own.

You get to be found online

I don’t write content for the sake of it. And let’s be honest – one of the biggest reasons why you should publish regular content on your website is to enable new people to find you online. When someone types keywords that are relevant to your industry and your business into the Google search bar, you want them to land on your website because you’ve published blog posts that are optimised for those keywords.

If I didn’t know about SEO and ensure the content I write for you is fully optimised for keywords that give you a good chance to rank, then I’d be wasting your money. And I have zero interest in doing that.

You get visibility 

Believe it or not, creating and publishing regular, well-written content will get you noticed. It may not happen overnight, but it will happen. Great-quality, targeted content published consistently can help you achieve visibility and stand out from your competitors, especially the ones who aren’t blogging at all!

When you can jump on social media or send out a newsletter, week in a week out, and tell your audience that you have a new piece of content on your website, you will get noticed. I’m not saying everyone will read every single word you publish online, but your ideal clients will pick up on the fact that you’re out there, showing up consistently with a message and plenty of value to share.

You get to add to your bottom line

Unless your aim is to become famous for the sake of it, what everyone wants is money in their bank accounts. Ultimately, the visibility you can achieve through great content helps you create trust with your ideal clients. Slowly but surely they will start to know, like, and trust you. And they may not be ready to buy from you straight away, but when they are, guess who’s front of mind? You.

Content marketing isn’t an overnight-strategy. It takes time and consistency, which is why, if you feel you can’t commit to it, you should consider outsourcing it.

You get a lot more than a few blog posts!

Phew! This was quite a list, don’t you think? And you’ve probably come to the conclusion that what you get from hiring me as your Content Writer goes way beyond the deliverables I produce. Work with me on a monthly basis and over time, and I’ll help you build a library of content that will drive your business forward by allowing more people to find you online, increase your audience of warm leads, and ultimately expand your client base.

And I promise we’ll have fun in the process.

“Sara’s cheerfulness and positive attitude have made it a real pleasure to work with her, and it is so great feeling like she is a safe pair of hands for this aspect of my business.” – Jessica Fearnley.

“Sara is a great person to work with. She is friendly, delivers on time and gets the brief. It was also a relief to be able to delegate this piece of work out to someone and to know that it was going to be done on time and do a really good standard.” – Emmie Faust.

So what is it going to be?