The 3 services you need to take your podcast to the next level

Re-purposing

Are you a podcast host looking for some help? You spend a long time producing your show, and because of that, you want your content to work harder for you, reach a bigger audience, and take your podcast to the next level. Here are the 3 services I offer to podcast hosts like you to help you do just that.

1. Writing podcast show notes

Writing good, detailed show notes for your podcast can be time-consuming, especially if you produce a weekly show. I speak to a lot of podcasters who find the task draining. And I know how easy it is to push the task of writing show notes right to the bottom of your to-do list. After all, you (quite rightly) need to concentrate on planning and executing your next episode!

Producing a podcast show can be relentless, but a well-oiled machine in the background can save you a lot of time, ensure the work is done to a high standard, and make your life a lot easier! So why not outsource some of the tasks?

Here are the steps I follow when writing detailed podcast show notes for my clients:

Create the best possible, search-engine-friendly title for your podcast episode.
Write an introduction for your episode that contains keywords and gives a summary of what the episode is all about.
Create a ‘You will learn’ section that outlines the key points discussed.
Add links to any resources you or your guests mentioned in the episode.
Add links to your guests’ website and social media, if relevant.
Include any related podcast episodes that might be of interest to your listeners.
Add a clear call to action (CTA) at the end of your show notes to encourage your listeners to take the next best action with you.

Here are a couple of examples of show notes I’ve written for clients:

And here’s what they have to say about the service:

Sara is an excellent copywriter. She is my saviour when it comes to my show notes for my podcast. Before I ‘met’ Sara online I was writing my own show notes – let’s just say they have gone up about ten notches!

If you’d like more information on why I believe you should publish detailed podcast show notes on your website, you can read more about this in the blog posts linked below:

2. Turning your podcast episodes into blog posts

I call this re-purposing. But what does it mean? When you hire me for this service, I turn your podcast episodes into standalone blog posts. This is different from simply publishing your ‘tidied up’ podcast transcript.

And it’s different from publishing show notes for your episodes. While some podcasters choose to create show notes that double up as blog post entries (and the show notes I write are indeed quite long and also optimised just like a blog post), a re-purposed blog post is something different.

It looks and reads like an epic blog post. It’s a completely separate piece of content from your podcast episode, and that’s because I take your 7,000-8,000+ words transcription, and I:

Clean it up from repetitions, grammar, and spelling mistakes.
Re-structure it by either removing information or moving it around the page to ensure the blog post is logically structured and reads well to your audience.
Optimise it by choosing the most appropriate keywords and ensuring the on-page SEO is on point.
Format it to make it look like a blog post by adding sub-headings, bullet points, short paragraphs, etc.
Upload it onto the back end of your website – assuming you’re on WordPress and are happy for me to access your website via an Editor login.

All you have to do is add images, review, hit publish, and promote.

If you’re curious to see what a re-purposed blog post looks like, here are a couple of re-purposed blog posts I’ve written for clients:

How to Appeal to More Than One Audience Using Your Website – Jammy Digital.
Scaling a business working six hours a month – Jessica Fearnley.

And here’s what Martin and Lyndsay from Jammy Digital have to say about the service:

I hired Sara to re-purpose our podcast episodes into blog posts. From the first blog post she produced, she got our voice. You couldn’t tell it was written by anyone but us.

Sara writes for the reader but also knows how to optimise a blog post for search. She uploads the blog post to our content management system and formats it too. She’s saved us hours of work every week that we use to spend on other areas in our business.

Why re-purpose your episodes into blog posts?

A lot of work goes into this process, and on average, it takes me 3.5 to 5 hours to turn a 20-30 minute episode into a blog post. But trust me, it’s worth it.

Here’s how having a well-written version of your episodes helps you:

It’s great for SEO. It gives more of your ideal customers and clients a chance to find you on Google.
It allows you to serve a wider section of your audience – not everyone listens to podcasts or has the time to tune in and listen during certain times of the day. But providing them with written content allows you to serve them anyway.
And once you have the written content in the form of a blog post, you can use that content for promotion too – for your newsletter, your social media channels, for training or presentations, etc.

Hosting a podcast show is a lot of work! But by outsourcing the re-purposing of your content, you can make it work harder for you. And why wouldn’t you?

If you want to find out more, head over to my blog post: 7 reasons why you should re-purpose your podcast episodes into blog posts.

3. Re-purposing your podcast episodes into LinkedIn posts

So you’ve created a podcast episode, and you want the world to know about it. The obvious next step is to post a link to your latest episode on all your social media. But you and I both know that that’s not going to cut it. All social media platforms want to keep people on their platform, not send them to your show or your website.

So what else can you do to make the most of social media channels and expand your reach? Once you have a written version of your podcast episode (i.e. a blog post), you can use it to create several social media posts.

There are tools out there that can automate the process for you, but if you’re serious about expanding your organic reach on social media, increasing awareness of your brand, and driving engagement, you need to purposedly and strategically craft posts that will do all that for you.

What does a LinkedIn re-purposed post look like?

For example, in this blog post called The best transcription tools for podcasters and video creators, I mentioned (and reviewed) several tools. I could write a LinkedIn post where I tell my followers about the post being up, include the link, and hope they click on it, head over to my website, and read it.

Or I could break that blog post down. I could use it to create a series of individual LinkedIn posts that give my audience access to the actual content of the blog post.

So the LinkedIn post would look something like this:

A compelling question or statement that stops people in their tracks (i.e. stops them in their scrolling!).
A hook or story that explains why you’re telling people what you’re telling them.
The body of the content – this could be a snippet from your blog post.
A question that stimulates engagement.
Relevant hashtags.

You can do this by using the content of your podcast episodes or your blog posts as your starting point; either way, this is a great option to allow your audience to access your valuable content while they’re on social media. It also helps you to establish yourself as an authority in your field, and it shows more of your ideal customers or clients that you’re the right person for the job.

So don’t miss this trick! You’ve spent so much time creating the content – now make it work that little bit harder for yourself!

If you’d like to see an example of a re-purposed LinkedIn post, take a look at my profile.

Would you like some help with your podcast?

If you need some help with your podcast and would like to take advantage of any of the services above, get in touch for a quote by emailing hello@sarabussandri.com or filling in the form on my website.